Promote
Increase visibility and customer traffic through collective promotion.
About the collective
Retailers working together for Downtown Gilroy.
Shop Downtown Gilroy is a collective of retailers working together to make Downtown Gilroy thrive.
Our mission
Unite Downtown Gilroy's retail community.
Our mission is to unite Downtown Gilroy's retail community to promote our stores collectively, increase visibility and customer traffic, create engaging events and experiences that draw visitors downtown, recruit and support new retail entrepreneurs, and advocate for fair, business-friendly regulations that make it easier to succeed in Downtown Gilroy.
Create
Build engaging events and experiences that draw people downtown.
Support
Welcome and support new retail entrepreneurs who strengthen the business mix.
Advocate
Support fair, practical regulations that help downtown retailers succeed.
Why a collective?
A stronger downtown is built storefront by storefront.
Independent retailers each have their own identity, customers and story. Shop Downtown Gilroy gives those businesses a shared platform for discovery while preserving what makes each store unique.
The goal is simple: make it easier for people to know what is downtown, give them more reasons to visit and help retailers work together on the issues that affect the district.